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Media Future Week | February 6, 2023

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Amy Jo Kim


Amy Jo Kim – MFW15 from iMMovator


Amy Jo Kim
Co-Founder – Shufflebrain

Amy Jo KimAmy Jo Kim is a world-renowned social game designer, community architect and startup coach with deep experience in early-stage innovation and collaborative game design. Her design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo,, Ultima Online, Happify, Pley and numerous startups. She pioneered the idea of applying game design to digital services, and is well known for her 2000 book, Community Building on the Web.  She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology) and is an adjunct Game Design professor at the USC School of Cinematic Arts, where she co-developed the social game design curriculum. To spread her road-tested design techniques worldwide, she’s developed Getting to Alpha – an online coaching program for innovative teams who want to turbo-charge their early product design and accelerate product/market fit.

Keynote Speech: Wednesday April 22nd, 9.00-9.50