MFW13 hosts five cases for the teams to work on. These cases come from several organisations that have a near future problem, they want to have worked on from a media, ICT and arts perspective. You can download the case in PDF and below you find a summary, the team presentations and the pecha kuchas that can be used for promotional purposes.
PDF: Sixpac Playfit EN
“Sixpac” is a project aimed at making people move through gameplay, in their daily life. It is thinking about what kind of applications and combinations of applications should be developed that generate incentives for people to move, either in the public space or specifically for VMBO scholars in school.
It wishes to know what a PlayFit Store that logically combines all kinds of applications aimed at making people move more would look like.
This results in an overview of the workings, products and marketing of a PlayFit Store, of possible market segments of user types, but also of possible uses of data generated by these apps, and an underlying business model to pay for it all.
This product will be an example for future “quantified self” shops aiming at getting people to move during their daily living, working and learning.