Monday keynote: Steven van Belleghem
Last but not least we present the third keynote speaker, our neighbor from Belgium, Steven van Belleghem. Steven is one of Europe’s thought leaders in the field of social media, conversations and digital marketing. Throughout his career, Steven has studied the impact of digital and social media on consumers and organizations. He uses this knowledge to inspire and facilitate companies to adapt their existing approach to today’s reality. Over the years, Steven has hosted hundreds of workshops for top and middle management to help them with their conversation strategy. Steven loves to share his vision through inspiring papers and presentations. He also likes to share on his Slideshare page, which is one of the most successful pages in the world.
His latest book The Conversation Company (over 10,000 copies sold in 6 months) details a clear philosophy and offers a roadmap on how to become a genuine customer-centric organization that exploits the possibilities of digital media to the full. His previous book The Conversation Manager (over 25,000 copies sold) is seen as a reference guide to translating a company’s communication strategy from a 1-way into a 2-way conversational approach. The book won the 2010 Marketing Innovation in Literature award.