Portable online
platform for Mr. Jos van Oss who is a busy businessman with a sublime will to
move but no time (tablet of smartphone)

Unique selling point:

·      Customized and self learning because it
generates rich data

·      Easy to join and synchronized with agenda

·      Easy tips (for deals for example)

·      Location based

·      Social (meet buddies and go to good places)

Advantage

·      Start the day positive

·      Only by the things you like

·      Positive energy

Techniques

·      Mood meter

·      Location tracker

·      Generating rich data

And use this as positive feedback

Limitations (what to
think about)

·      Digital