Anders op weg
MFW13 hosts five cases for the teams to work on. These cases come from several organisations that have a near future problem, they want to have worked on from a media, ICT and arts perspective. You can download the case in PDF and below you find a summary, the team presentations and the pecha kuchas that can be used for promotional purposes.
PDF: TFI Anders op Weg EN
“Anders op Weg” is a project that aims to minimize lost time in traffic by changing travel behaviour. It is thinking about the wants and needs of the commuter in 1, 5 and 10 years.
It wishes to know if and how gaming and new media campaigns can be used to change peoples’ mobility behaviour definitively and have them stay out of traffic jams.
This results in a scenario of how commuting and recreational mobility looks like in 5-10 years. This scenario describes a vision for the means that are then used to influence commuting behaviour and staying out of traffic jams, supported with a business model and prototype.
Companies that want to develop new products in this area can be inspired by these outcomes.