For 2016 we have re-formulated our why how what statement to help us realign our branding and communication efforts with the Media Future Week goals. So here it is, in short. Why, how and what we do in the MFW. For Universities of Applied Sciences, for business, for participants:

Why: The Media Future Week provides future media professionals and media companies with a platform to create media innovations that are relevant to society.

How: Each year we boost the professional and personal development of the top 1% upcoming media professionals from 10 Universities of Applied Sciences. We equip them with future concepts, tools and insights so they can make a difference in their field of expertise.

What: We do this by facilitating a week with visions from 10 internationally renowned speakers, with 50 hours of co-creation, design-loops, break-out spaces and workshops, and with cases from the media industry. In this week we combine 120 future media professionals, over 100 contributing professionals and five open minded case partners. All this is scoped within a societal theme, so to create impactful media concepts.